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Lisa Moore

Lisa Moore made her mark in the swimwear industry when she founded Cover® Sun Conscious Clothing® in 2008. She was the first to recognize the need for stylish sun protective t-shirts and cover-ups for women to wear in and around the water. As a young mother, she spent countless hours in the sun and water protecting her children’s skin, but found limited choices to protect her own. Just two years after Cover launched, Lisa’s 22-year-old sister was diagnosed with melanoma. Thankfully the tiny black dot was caught and removed early. Since that time, Cover has focused on promoting health, as well as fashion and beauty. Lisa added Cover® Sun Conscious Swimwear® in 2012, making her swim shirts into swimsuits and adding active swimwear leggings and layering pieces. 

Cover is committed to supporting fashion manufacturing in the United States. Lisa's design studio and corporate office is located in Dallas, while every single cover garment is cut and sewn in a single Los Angeles factory that Lisa helped start. Lisa is a tribal member of the Choctaw Nation, and Cover is registered minority-owned business. The consultancy that Lisa recently launched to help other fashion entrepreneurs in their supply chain journey can be found here