THE COVER STORY
THE COVER STORY
Lisa Moore changed the swimwear industry. After leaving an investment banking job, she became an influential figure in the world of fashion with the launch of Cover in 2008. Lisa needed a chic and easy solution to keep her skin protected while focusing on her young children under the sun. The brand was the first to design and produce sleeved swimwear, launching the rise of sun-protective swimwear. Cover uses their own swim jersey® fabric which eliminates nearly all UV rays and provides incredible temperature control.
Moore has empowered women around the world to stay safe and comfortable in the sun and to do so in style. Her younger sister’s bout with melanoma made her realize that women need to start focusing on sun damage prevention at an even earlier age.
VOGUE: "Lisa Moore, designer of the Dallas-based start-up Cover, was inspired to create a long-sleeved UPF 50+ maillot after her 23-year-old sister was diagnosed with a melanoma on her arm. Even those who seek refuge under an umbrella might want to stock up: According to a recent paper in the Journal of the American Academy of Dermatology an estimated 50 percent of UVA exposure occurs in the shade."
Cover's line of sun-conscious clothing® can be found at international retailers such as Net-a-Porter, Shopbop and Neiman Marcus. Lisa designs and manages operations from her Dallas office, and Cover is manufactured entirely in Los Angeles. Her love of the arts is evident in the eclectic collaborations she has coordinated over the years. Participating artists have included Richard Phillips, Gray Malin, Ashley Longshore and Donald Robertson. Brands have included La Ligne, Minnow, Frances Valentine and Kule.
Lisa is a member of Choctaw Nation, and Cover is a registered minority business. Giving back is important to Cover, so significant donations are made every year to support melanoma research along with other charities that Lisa is involved in, such as Booker T. Washington High School for the Visual and Performing Arts Advisory Board.
The Inspiration
Here is Lisa 20 years ago wearing a cotton t-shirt at baby swim lessons. Her inspiration came from being a young mom in hot Texas and wanting to easily keep her skin protected and cool while focusing on her baby.
Lisa currently lives in Dallas with her family. Her oldest son attends Stanford University studying computer science and neurology, her middle is senior headed to UVA next year and professional model and her youngest daughter is a freshman and vocalist at the arts magnet high school. They spend time at the beach in Carmel, California as often as they can. Lisa wears Cover dry in the cooler Carmel climate and wet in the hot Texas heat. She says Cover's temperature control ties its sun protection as her favorite function, since she can't stand being hot.